@article {2698,
	title = {La Biblioth{\`e}que nationale de France sur les r{\'e}seaux sociaux},
	journal = {ENSSIB, M{\'e}moire d{\textquoteright}{\'e}tude, Dipl{\^o}me de conservateur de biblioth{\`e}que},
	year = {2012},
	month = {01/2012},
	pages = {92 p.},
	publisher = {[s.n.]},
	address = {[Villeurbanne]},
	abstract = {<p>Le d{\'e}veloppement rapide et le succ{\`e}s massif rencontr{\'e}s par les plates-formes de r{\'e}seaux sociaux ont conduit de nombreuses institutions {\`a} caract{\`e}re culturel et de nombreuses biblioth{\`e}ques {\`a} investir ce terrain, {\`a} en faire un des outils de promotion de leurs services ainsi qu{\textquoteright}un nouveau mode d{\textquoteright}acc{\`e}s aux collections. En s{\textquoteright}appuyant sur une r{\'e}flexion concernant la nature de ces r{\'e}seaux, dans leur diversit{\'e}, l{\textquoteright}objectif de ce travail est de dresser un {\'e}tat des lieux de la pr{\'e}sence de la BnF sur les principaux r{\'e}seaux sociaux, de d{\'e}crire les interactions qui s{\textquoteright}y d{\'e}roulent, d{\textquoteright}analyser la reconfiguration du rapport entre public et institution qu{\textquoteright}ils autorisent. Bien que les r{\'e}seaux sociaux soient souvent per{\c c}us comme des espaces sans qualit{\'e}, plein de bruit et de rumeurs, {\'e}loign{\'e}s des valeurs auxquelles on associe habituellement la biblioth{\`e}que, ils sont n{\'e}anmoins l{\textquoteright}occasion, pour la BnF, d{\textquoteright}exp{\'e}rimenter une nouvelle relation aux usagers qui prend acte des formes de sociabilit{\'e} en ligne auxquelles le web a donn{\'e} nais-sance pour en faire un instrument du renouvellement des biblioth{\`e}ques {\`a} l{\textquoteright}heure d{\textquoteright}internet.</p>

<p>The fast development and large success of social network platforms have led many cultural institutions as well as libraries to show an interest in this medium by using them as a way of promoting their services and providing a new type of access to their collections. Starting from a reflection on the nature of these di-verse networks, the present essay aims at assessing the degree of presence of the BnF on the main social networks and describing the way users interact as well as the way these interactions have changed the relationship between the public and the institution. Although social networks are often considered as spaces without qualities, full of sounds and rumours and devoid of the values usually attached to a library, they nevertheless provide the BnF with an opportunity to experiment with a new type of relationship with its users that takes into account the forms of online sociability the web gave rise to, thus making the In-ternet an instrument of renewal for libraries.</p>
},
	url = {http://www.enssib.fr/bibliotheque-numerique/documents/56706-la-bibliotheque-nationale-de-france-sur-les-reseaux-sociaux.pdf},
	author = {Walter Galvani}
}
